Bulgarian FMCG · Updated weekly

Know what's
on the shelf
before your
buyer does.

Promotional intelligence across 6 major Bulgarian retailers — extracted, classified, and delivered to your dashboard every Monday morning.

Request a sample report See pricing
Weekly Pulse — W13-2026
▸ CONFECTIONERY & GUM · W13-2026
RetailerDepthMechanic
Kaufland–33%% off
Milka 300g Oreo–35%% off
Lidl–28%featured
Billa–40%multi-buy
Ferrero Rocher 200g–30%% off
Fantastico–25%% off
TMarket–38%% off
Kome–22%featured
Live · Updated 27.03.2026 47 promos tracked
6 retailers tracked weekly 36 categories · 123 subcategories NIQ-aligned taxonomy Page image links per promotion Updated every Monday No lock-in · Cancel anytime Kaufland · Lidl · Billa · Fantastico · TMarket · Kome 6 retailers tracked weekly 36 categories · 123 subcategories NIQ-aligned taxonomy Page image links per promotion Updated every Monday No lock-in · Cancel anytime Kaufland · Lidl · Billa · Fantastico · TMarket · Kome
6
Retailers tracked
123
Product subcategories
52
Weeks per year
24h
To your first report
What you get

Six reports.
One decision per report.

Every report is built for a single question a brand manager or trade marketing director faces each week.

01 — KPI COCKPIT
Should I activate this week?
Promo Pressure Index, retailer opportunity score, and an auto-generated recommendation for your next activation window — updated every Monday.
02 — BENCHMARKS
How deep are competitors going?
Brand-level comparison of promotion frequency, average discount depth, and share of voice across your category and all tracked retailers.
03 — WHITE SPACE
Which weeks are quiet?
Traffic-light calendar showing weeks of low competitive pressure — the windows where your activation stands out rather than gets buried.
04 — WEEKLY PULSE
What ran this week, exactly?
Every promotion in your category this week. Clickable links to the exact leaflet page. Your brand rows highlighted. Deduplication across multi-part PDFs.
05 — SKU TRACKER
What price is my SKU at each retailer?
Cross-retailer price comparison per canonical SKU. Shows where the same product appears at different retailers with different mechanics and depths.
06 — TIMESERIES
Is category pressure rising or falling?
8-week trend in promo frequency and average depth per category and retailer. Know before your buyer meeting whether the category is heating up or cooling down.
How it works

Your private intelligence dashboard, live every Monday.

No software to install. No login to manage. A Google Sheet configured for your brand and category, shared directly with you. Updated every week before 9am.

KauflandLidl BillaFantastico TMarketKome
01
You tell us your brand and category
One email or call. We configure your dashboard for your specific brand — whether that's one SKU line or a full portfolio across multiple categories.
02
We extract every leaflet, every week
Every Monday our pipeline processes 6 retailer PDFs, classifies every promotion by NIQ-aligned taxonomy, and matches SKUs across retailers.
03
Your dashboard updates automatically
Your Google Sheet refreshes with the new week's data. No action needed on your side. Forward the link to your team — they see the same live view.
04
Walk into your buyer meeting prepared
Open the dashboard the morning of your review. Cockpit tells you what to propose. Benchmarks show you what depth to negotiate. Timeseries shows the trend.
Sample intelligence

What the data looks like in practice.

W13-2026 · Confectionery
Milka activated simultaneously at 3 retailers with 30–35% depth — highest category pressure in 6 weeks. Kaufland, Billa, and TMarket all in the same week.
⚠ High competition — avoid or differentiate
W12-2026 · Snacks & Crisps
Zero Nuts & Seeds promotions at Billa and Fantastico this week. Category average depth sits at 22%. Window is open for a differentiated activation.
✓ White space — strong window
W11-2026 · Beverages
Coca-Cola ran multi-buy at Kaufland for 4 consecutive weeks. This is not a promotion — it's a new effective price. Cola brands should review their regular price positioning.
↗ Structural shift detected
Pricing

Simple, transparent.
No annual commitment.

Start with a free 4-week trial of your category. Cancel anytime. No contracts.

Starter
€99
per month · billed monthly
  • 1 brand
  • 1 category (L2 level)
  • All 6 retailers
  • 4 reports: Pulse, Benchmarks, White Space, SKU Tracker
  • Updated every Monday
  • View-only Google Sheet link
Start free trial
Pro
€199
per month · billed monthly
  • Up to 3 brands
  • Up to 3 categories (L3 subcategory level)
  • All 6 retailers
  • All 6 reports including Timeseries and KPI Cockpit
  • Leaflet page image links
  • Weekly intelligence briefing email
Start free trial
Agency
€399
per month · billed monthly
  • Unlimited brands
  • Full category coverage
  • All 6 retailers
  • All 6 reports
  • Multiple team members
  • Priority support · Custom category setup
Contact us

See your category.
This week.

Leave your email and the category you want to see. We'll send you a sample dashboard within 24 hours — no commitment, no invoice.

We'll ask for your category in the follow-up. No spam. No CRM nurture sequences. Just the dashboard.